Via Scoop.it - Influencer Marketing
A brand is recognized as the unique identity of a product, service, or company. Its elements and incarnations distinguish it from competitors.
Via blog.hubspot.com
Via Scoop.it - Influencer Marketing
When influential chronicler of all things politics Ben Smith announced his decision to leave Politico to edit Jonah Peretti’s ascendent BuzzFeed blog, the Twittersphere was all abuzz with congratulatory words. After all, Mr.
Via forbes.com
Via Scoop.it - Influencer Marketing
This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
Via comscore.com
Via Scoop.it - Influencer Marketing
Not only do newsletters build influence, encourage reprocity, and build authority, they also have other advantages that can result in the true success of marketing your business. Newsletters provide time saving strategies that can …
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Via Scoop.it - Influencer Marketing
Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. Regardless of the answer, we are introduced to a new reality of social networking, an era where our actions and words in Facebook, Twitter et al. are used for and against us.
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Via Scoop.it - Influencer Marketing
Back in the days before Facebook and Twitter, before crowdsourcing and clouds, media relations professionals turned to spiral-bound directories to identify which publications would best reach a specific audience. The outreach was based on readership surveys that purported to tell you who was reading what publications. But those surveys disappeared around the time that we stopped dialing telephones.
When online media came along, PR people scrambled to find new ways to assess which sites reached their target demographics. The alternative to the readership surveys were panels set up by Nielsen, ComScore, Compete, Quantcast or Alexa with opt-in systems to record what people are really doing on their computers. The numbers varied dramatically, but at least you could find data for most of the major online news outlets.
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Via Scoop.it - Influencer Marketing
This is the 4th article in a series on Influencer Marketing. Included is a review of a very successful Brand Ambassador program still running today.
Background – Medium vs. Goliath
About five years ago I was engaged by a medium sized CPG company, we’ll call them Company K, to revive their entire product lineup in a specific category. Their portfolio was showing several years of decline despite an industry showing heavy growth. In particular, I was tasked with developing a premium brand offering well-suited to their supply chain and consumer base. As this is the brand on which we employed an Influencer Marketing program I’ll limit our comments to this area.
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Via Scoop.it - Influencer Marketing
This is the 3rd article in a series on Influencer Marketing. It covers the incredible results from a very low budget campaign in the US.
Background – Medium vs. Large
About seven years ago I was asked to assist a medium sized CPG company, we’ll call them Company B, in defining and implementing a program to stem the decline of their flagship brand. The brand in question was in third place at the time behind one brand each from two larger competitors. The setting was the Southeastern US and the competitive companies were the two largest in the industry. We’ll call them Company R and Company L.
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Via Scoop.it - Influencer Marketing
This is the 2nd article in a series on Influencer Marketing. This article highlights a major Brand Ambassador program in South Africa.
As a follow up to our first article on Influencer Marketing, we’re providing a short series of pseudo case studies. The intent of these additional articles is to examine situations in which Influencer Marketing campaigns were employed to great effect. In article two we’re covering a study of two very large “Goliaths” in their industry. We’ve held back a few of the details to protect the parties in question.
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About Mark Brenwall
